Awards - GDA,KMA,MAMA
Note: This post is nothing but an opinion about those awards and information contained may be put in a slightly different context than it usually is. Also those three awards only serve as an example and I am NOT saying that those awards are the only ones who fall under certain criteria and are worth to be given a second sceptic review. So don’t take it I am bashing, bad-mouthing or pointing them out, when all I am doing is expressing my thoughts as well as refelcting on other people’s opinion and experiance.No harm intended.
For this post I am going to concentrate on three music awards: The GDA (Golden Disk Awards), the KMA (Korean Music Awards) and the MAMA (Mnet Asian Music Awards).
The GDA was founded in 1986 and is seemingly the oldest (still active) korea music award that is presented annually by the MIAK (Music Industry Association of Korea) for outstanding achievements in the (korean) music industry. A big part of the result is based on popularity and album sales. There are recent controversies about the creditbility of the GDA, especially after it was announced that the 2011 (korean) awards will be hold in Japan in january 2012, fans suspecting changing criteria and an questionable list of nominees (as there are missing JYJ, Bigbang and DBSK).
The KMA is another major music awards show that is held annually since 2004. It is awarded for excellence in music. They concentrate on music rather than on popularity and album sales. Which results in including artist that aren’t considered that mainstream (for example rock/indie). Even if it’s considerend a “young” award it never the less is one of the best awards Korea has to offer and deserves to be called prestigious.
The MAMA started out in 1999 and was called MKMF (Mnet KM Music Festival). They changed to MAMA in 2009 and even though they call themselves “asian” about 80% of the participants are Korean, though it’s aired throughout Asia. There are controversies on whether or not it is right to call it “asian”. It’s awarded for music videos and pop culture. Popularty (voting) seems to be about 15% of the judging criteria.
Fans who organise mass voting or multiply voting aren’t little. So are fans who organise bulk ordering, buying more then one album per person and similar actions. Some of them say they are “doing their best to support”. Well basically there is no rule against doing those, but having good intentions doesn’t make it fair. Personally I consider it unfair to do those, as there are fandoms who don’t organise them as well and buy only one album and give only one vote per person, which I consider the ‘original and right’ way since fairness is something worth protecting, even if it means to be the one losing. If I was talking about sport I’d call it sportsmanship.I think an award should be more then an obscure popularity vote, which the one or other award seems to be changing into. I think quality (musicality, concept, creativity,…) should be at least 60% of the criteria for any music award to make things fairer (of course jugding over music still is partly subjective and always will be).
Fairness, of course, is a difficult matter, since not only fans take influence but also media and even entertainment companies themselves might pull some string if necessary (which I am not sure of, but after all it’s possible).
There are a lot of fans “working hard for their bias to win”, but I wonder how happy can they be over winning such an award? Rather than winning a popularity vote, winning an artistic award seems more preferable.
This or that way: Awards never should be a reason for fanwars. Not in the past, not now and not in the future.